Purpose in Practice
In addition to our client work, this is the part of what we do that we care about most deeply.
Investing in Communities
Ayesha has spent her career walking into rooms where something has gone wrong and helping people find a way through. But the skills that make her good at that work, including listening carefully, asking the right questions, and helping people see their situation more clearly and their options more honestly, are not skills that belong only in a formal engagement.
This part of our work is about mentoring and coaching for early-career HR and people professionals, providing support for young people in some of the harder transitions life can involve, and our developing work in the Caribbean and East Africa. All of it is offered freely, because it grows from the same values that have shaped how Ayesha has always worked and lived.
Those values are the cornerstone of her HR practice and the foundation Purpose in Practice is built on. She believes, from her own experience, that the right person showing up at the right moment can change what someone thinks is possible for themselves.
Young People Facing Significant Transitions
Some of the most important work we do involves people who are not professionals at all, but who are at a point in their lives where the presence of someone who takes them seriously, and who gives them an honest and encouraging account of what is possible, can make a lasting difference. Ayesha has spent time in schools and community settings having exactly those conversations, talking with young people about careers, about self-belief, and about what is genuinely possible for them when someone takes the time to show them it is.
We work with organisations that support young people who are leaving the care system, who have been in contact with youth offending or prison services, or who are in schools in communities where access to senior professional mentors is limited. The support we offer within these partnerships is practical and direct. It might involve running a workshop on navigating the world of work, sitting with a young person and helping them think through a decision they are facing, or simply showing up consistently enough that they begin to believe someone thinks they are worth investing in.
We are actively looking to develop partnerships with organisations doing serious, sustained work in these areas. If you lead or work within one of those organisations and think there is something we could offer your community, we would genuinely welcome that conversation.
Our International Commitment
Ayesha is Guyanese by birth and carries deep personal roots in the Caribbean. She also has a connection to East Africa, with a growing presence there. Both shape why this work feels different from the kind of engagement where someone arrives, delivers something, and leaves.
For many years, alongside everything else, Ayesha has found ways to support access to books, resources and knowledge in communities where those things are less available than they should be. That has meant sending books to schools and hospitals, and having conversations with educators about what it means for a young person to grow up believing that learning is for them. In 2024, she visited Good Hope Secondary School in Guyana, spending time with staff and students and donating books to the school’s library programme, one of a number of contributions over the years that have brought her to where she is now with this work.
What is developing now is more intentional. We are building relationships with educational institutions, youth organisations, and social enterprises in the Caribbean and East Africa, offering workshops for early-career professionals and graduates, coaching and mentoring for young people in community settings, and HR and people development support for organisations doing important work without always having access to experienced guidance. We engage with the social enterprise and impact ecosystem in both regions because we believe the most useful thing we can bring is genuine presence and practical knowledge, and because every context is different, we make it a priority to listen carefully before we do anything else.
Working With Us
If you are an organisation in the UK or internationally that works with any of the communities described on this page, and you think there might be something worth exploring together, we would be glad to hear from you. We are looking for the right partnerships, built on shared values and a genuine understanding of what the people we would be working with actually need.
We usually start with a short conversation to understand your work and whether there is a genuine fit. Get in touch and tell us who you are and what you are working on.